Borusan Mannesmann Boru
Strategic Positioning
 The leader in Turkey with a 25% market share and one of the top five welded steel
pipe manufacturers in Europe
Partnership with Salzgitter Mannesmann GmbH, the leading industrial company
Competitive strength in foreign markets, manifested by 35% of production going
overseas
The pioneer and leading company in the special pipes market
2007 Highlights
8% sales volume growth in the %3 growing market
A 21% growth in turnover, record revenues and profit
The completion of two important investments: mother pipes and line pipes
Attainment of important project tenders in North America, North Africa and the Middle
East
Borusan Mannesmann Pipe’s entire sales organization has been completely revamped.
Over the past five years, more than 30,000 customer visits have been initiated through
the efficiency of four Segment Administrations, five Regional Offices and 35 sales
representatives. The positive effect of responding to feedback within two business
days significantly helped increase customer satisfaction.
In accordance with the Voice of Customer approach, 25 research topics and 64
different six Sigma projects were completed and their solutions implemented.
A “training department” was set up to provide for the technical support and training
demands of customers. During the past year, over 3,600 end users received four hours of training per person, 25 customer representatives received 96 hours of training and 200 dealership workers received 32 hours of sales techniques and products training.
"Craftsman Club” was formed, a first in the sector.
Approximately 800 recommendations were received from staff during the year and
as a result green house pipes, cement pump pipes, semi-trailer profiles, oil and water
well pipes, grooved pipes and many other new products were introduced for customer use.
Answering feedbacks of customers in two days, via CCM system increase customer satisfaction.
Operational Highlights in 2007
Domestic steel pipe market grew by 3% in 2007
Pipe Group grew by 5% in volume, achieving a turnover of $ 695 million in 2007
BMB’s total sales volume reached to 0.7 million tons of which 33% were through exports.
Borusan Mannesmann Boru İdentified North America, North Africa, and Middle East regions as strategic markets in spiral pipe segment.
Corporate Information
Borusan Mannesmann
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Production
More than 4,000 different pipes, ranging in outer diameters from 4.6 mm to 2,540 mm
and thicknesses of between 0.6 mm and 23 mm
At the Gemlik Plant: production of water and natural gas pipes, petroleum pipes, boiler
tubes, heavy wall tubes, and profiles for the building and industrial sectors; plus the
production of polypropylene pipes and fittings for sanitary and heating systems
Line pipes and casing, precision tubes, hollow sections, spirally welded and coated
pipes and PEX Mobile System Pipes
Pipes produced with stretch reducing mill (SRM) hot-drawn technology are especially
preferred in European markets and Borusan Mannesmann Boru is the only manufacturer
in Turkey to employ this technology.
Production Capacity
An annual production capacity of 800,000 tons which is made up of 600,000 tons of
longitudinally welded steel pipe and 200,000 tons of spiral-welded pipe
Steel pipe plants in Bursa - Gemlik, in İstanbul - Halkalı, and in İzmit, as well as plastic
pipe in Çayırova plant
Sectors Served
Construction, automotive, furniture, bicycle, and advertising sectors with its wide
longitudinally welded steel pipe range
With its spiral-welded steel pipes, it supports water, petroleum, and gas pipeline projects
as well as the construction sector both in the domestic and export markets
Location
Following re-stucturing of sales channels, BMB has widened its dealer network in 2007
and number of dealers is raised up to 140.
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