Distributorship Borusan Otomotiv and Borusan Oto
Despite the major contraction the automotive market experienced during the last quarter of the year our brands successfully outperformed our main competitors as a result of our reliability and customer satisfaction in sales and after sales services.
Operational Highlights in 2008
BMW brand has obtained the market share of 1.58% with 4,849 retail sales in the Turkish passenger automobile market.
Land Rover’s market share within the SUV segment has reached 8%.
In 2008, despite the decrease in the sales volume, MINI still has enjoyed the leadership in its segment.
In 2008, BMW Motorcycle has realized sales of 355 units.
Corporate Information
Brands
- Borusan Otomotiv became the exclusive distributor of BMW in Turkey in 1984.
- Borusan Otomotiv became the distributor of BMW Motorcycle in Turkey in 1985.
- Expanded its portfolio with the addition of the sales and after-sales services of the Land Rover brand in 1998
- The MINI brand in 2001
Products and Services
Borusan Otomotiv’s product and service range consists of new passenger cars and 4x4 vehicles and used cars, motorcycles, spare parts and service, as well as long term car rentals and diplomatic car sales
Dealership Network
- Presently 12 dealers located across the seven main geographic regions of Turkey
- Provides sales and after-sales services for its products, in addition to 23 privately-owned authorized services for consumers
- Functioning as a Borusan Otomotiv dealer, Borusan Oto has service points in Avcılar and Istinye in Istanbul, in Esenboğa, Çankaya and Birlik regions of Ankara, and one each in the Adana-Mersin area, in Gaziantep and in Cyprus.
Supsan
We reached record levels in terms of sales, production and turnover. By renewing our technology we sped up production and reduced costs.
Operational Highlights in 2008
Supsan realized increase in 2008 in both sales and production by 16%.
16% increase in sales volume in 2008 is mainly derived from increase in domestic market.
66% of total turnover was realized through the export markets.
Corporate Information
Business Area
- Production of valves and valve components for internal combustion engines under license from the leading global manufacturer, Eaton SrL
- Internationally qualified for the manufacturing and after-sale service of engine parts, both for the original equipment manufacturers and the spare parts market
Production Capacity
- 7.8 million valves yearly
- 4 million stellited parts, 4.5 million bi-metallic parts
Sectors Served
- Sales are currently oriented to the domestic and global markets for original equipment manufacturers and spare parts customers.
Points of Service
Center: Halkalı
Domestic OEM: Ford-Otosan, Oyak-Renault, Türk Traktör, Uzel, Başak Traktör, Anadolu Isuzu, Pancar Motor, Tümosan, Yavuz Mühendislik
Domestic OES: Ford Otosan, Renault-Mais, Tofaş-Fiat, New Holland Trakmak, Iveco, Anadolu- Isuzu, Pancar Motor, Otokar, Temsa, Karsan, BMC, DAF-Tırsan
Independent Dealers: 70 dealers throughout Turkey
Europe: Fiat, Peugeot-Citroen, Renault, Ford, Ferrari, Nissan, Volkswagen, Auto Dacia, JCB, DAF, Volvo, Volvo Penta, Iveco, Isotta Fraschini, Mercedes - Benz, VM Motori
North America: Ford, General Motors, Daimler Chrysler, John Deere, Detroit Diesel
Manheim Turkey
As Turkey’s leading secondhand automobile marketing company we continued our rapid growth by forming a partnership with Manheim, the world’s largest company in this sector.
Operational Highlights in 2008
Corporate Information
Business Area
- Brings together buyers and sellers in a secure environment that is in compliance with all applicable industry laws and regulations
Products and Services
- Private Auction
- Offers expert evaluation and pricing of domestic or imported second-hand motor vehicles, logistical support for the transportation of vehicles to “special auction sessions”, as well as facilitating all transactions between buyers and sellers by handling documentation and financial transfers
- The Company operates totally without restrictions concerning trademarks, selling all brands of automobiles.
- Sellers from various cities who are the members of the system participate in the private auctions organized each week in the Tuzla and Istoc district of Istanbul, as well as via online auctions.
Service Locations
- Center of Tuzla - Istanbul
- Branch of Istoc Auto Center-Istanbul
- Manheim Turkey has a total of 580 member dealers across Turkey.
Shareholder
About MANHEIM Inc.
Manheim (www.manheim.com) is the world’s leading provider of vehicle remarketing services. Through its wholesale operating locations and array of technology products, Manheim impacts every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers realize the full value of their vehicles.
The company’s operating location services include reconditioning, certification, inspections, dealer financing, transport, title management and marshaling, among others. Manheim is also the leader in vehicle remarketing technology, using its online tools to connect buyers and sellers around the globe to the world’s largest, most comprehensive wholesale marketplace. In 2008, Manheim handled nearly 10 million used vehicles, facilitating transactions representing more than $50 billion in value.
Manheim’s subsidiary companies provide value-added remarketing products and services, including paintless dent removal (Dent Wizard), Auto Body Repair and salvage vehicle remarketing (Total Resources Auctions).
Manheim is a subsidiary of Atlanta-based Cox Enterprises, Inc., one of the nation’s leading media companies and providers of automotive services.
