Borusan Otomotiv and Borusan Oto

Despite the major contraction the automotive market experienced during the last quarter of the year our brands successfully outperformed our main competitors as a result of our reliability and customer satisfaction in sales and after sales services.

Operational Highlights in 2008

BMW brand has obtained the market share of 1.58% with 4,849 retail sales in the Turkish passenger automobile market.

Land Rover’s market share within the SUV segment has reached 8%.

In 2008, despite the decrease in the sales volume, MINI still has enjoyed the leadership in its segment.

In 2008, BMW Motorcycle has realized sales of 355 units.

Corporate Information


Products and Services

Borusan Otomotiv’s product and service range consists of new passenger cars and 4x4 vehicles and used cars, motorcycles, spare parts and service, as well as long term car rentals and diplomatic car sales

Dealership Network


We reached record levels in terms of sales, production and turnover. By renewing our technology we sped up production and reduced costs.

Operational Highlights in 2008

Supsan realized increase in 2008 in both sales and production by 16%.

16% increase in sales volume in 2008 is mainly derived from increase in domestic market.

66% of total turnover was realized through the export markets.

Corporate Information

Business Area

Production Capacity

Sectors Served

Points of Service

Center: Halkalı

Domestic OEM: Ford-Otosan, Oyak-Renault, Türk Traktör, Uzel, Başak Traktör, Anadolu Isuzu, Pancar Motor, Tümosan, Yavuz Mühendislik

Domestic OES: Ford Otosan, Renault-Mais, Tofaş-Fiat, New Holland Trakmak, Iveco, Anadolu- Isuzu, Pancar Motor, Otokar, Temsa, Karsan, BMC, DAF-Tırsan

Independent Dealers: 70 dealers throughout Turkey

Europe: Fiat, Peugeot-Citroen, Renault, Ford, Ferrari, Nissan, Volkswagen, Auto Dacia, JCB, DAF, Volvo, Volvo Penta, Iveco, Isotta Fraschini, Mercedes - Benz, VM Motori

North America: Ford, General Motors, Daimler Chrysler, John Deere, Detroit Diesel

Manheim Turkey

As Turkey’s leading secondhand automobile marketing company we continued our rapid growth by forming a partnership with Manheim, the world’s largest company in this sector.

Operational Highlights in 2008

Corporate Information

Business Area

Products and Services

Service Locations


About MANHEIM Inc.

Manheim ( is the world’s leading provider of vehicle remarketing services. Through its wholesale operating locations and array of technology products, Manheim impacts every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers realize the full value of their vehicles.

The company’s operating location services include reconditioning, certification, inspections, dealer financing, transport, title management and marshaling, among others. Manheim is also the leader in vehicle remarketing technology, using its online tools to connect buyers and sellers around the globe to the world’s largest, most comprehensive wholesale marketplace. In 2008, Manheim handled nearly 10 million used vehicles, facilitating transactions representing more than $50 billion in value.

Manheim’s subsidiary companies provide value-added remarketing products and services, including paintless dent removal (Dent Wizard), Auto Body Repair and salvage vehicle remarketing (Total Resources Auctions).

Manheim is a subsidiary of Atlanta-based Cox Enterprises, Inc., one of the nation’s leading media companies and providers of automotive services.