Steel / The Flat Steel

Borçelik
Borçelik
Kerim Çelik

Strategic Positioning
  • The first private and second largest flat steel producer in Turkey (capacity of 1.5 million tons)
  • Biggest supplier of tailored products to large industries
  • Strategic partnership with ArcelorMittal; the world leader in the steel sector
2010 Highlights
  • Growth of 25% in Borçelik’s sales volume
  • Important player with regards to production for automotive, home appliance and radiator industries
Our Determination to Succeed
  • Borçelik surpassed a major threshold in 2010 by shipping more than 1,000,000 tons of first quality products for the first time.
  • Likewise, a combined turnover of more than $1 billion was achieved in 2010, another first for the Company.
  • According to 2010 sales results, Borçelik was ranked as the third largest company in Bursa.
  • Results of the customer satisfaction survey indicated that the 80-point index achieved in 2009 was successfully increased to 91 during 2010.
  • A new record was broken in exports, with offshore sales topping 253,000 tons.




From left to right: ERKAN KAFADAR, General Manager, Borçelik
JEAN MARC BLANRUE, Director, Production, Borçelik
OKAN AYDINGÜN, Director, Finance and IT, Borçelik
MESUT GÜNEY, Director, Supply Chain, Borçelik
SİNAN SÖZEN, Director, Commercial, Borçelik
KEREM ÇAKIR, General Manager, Kerim Çelik
BURÇİN FALAY, Director, Support Functions, Kerim Çelik

Borçelik Sales by Total Products (ktons)

2010 OPERATIONAL INFORMATION

Corporate Information

Production
  • Production activities in hot-dip galvanized steel, cold-rolled annealed steel and pickled and oiled hot-rolled steel groups
  • Range of products consists of commercial, drawing, deep-drawing and extradeep drawing steel, as well as bake-hardening, structural grades, rephos phorized, HSLA (high strength low alloy), enameling and dual phase


Production capacity

  • A total capacity of 1.5 million tons
  • Capacity distribution:
  • 600,000 tons cold rolled steel
  • 900,000 tons hot-dipped galvanized steel

Sectors Served

  • Borçelik’s major customer groups in the domestic market include home appli ances, automotive main and subcontractor industries, panel radiators, construc tion, color coating, pipes and profiles, packaging, metal goods and steel service centers.
Location

  • Gemlik


Shareholders

  • Borusan Holding ve ArcelorMittal


Steel / The Flat Steel

Kerim Çelik

Strategic Positioning
  • The steel service center of preference for Turkish industry
2010 Highlights
  • Kerim Çelik achieved the highest delivery and turnover results in its history. The total volume of goods delivered amounted to 380,000 tons, surpassing the previous year by 47%.
  • During 2010, the Bursa branch, operating in the heart of the Turkish automotive industry, successfully managed to double delivery figures relative to the previous year’s results, reaching 148,000 tons.
  • Manisa and Tuzla branches were also able to outperform their previous delivery records, thereby continuing their growth.
Our Determination to Succeed
  • We continued to adhere to our on-time delivery service while providing our customers with materials of the highest quality.
  • In line with our target of providing a more comprehensive and expedient service for our clients we initiated a detailed upgrade to improve our data processing substructure. Consequently, in 2011 we intend to follow through with measures designed to enhance this data processing substructure.
  • In an attempt to expand our regional presence we also launched measures to increase the number of outlets in Turkey from which we provide services.
  • In the process of completing our strategic plans for 2011 - 2015, we outlined a list of actions that need to be completed to reach our aims for 2015.


Kerim Çelik achieved the highest delivery and turnover results in its history. The total volume of goods delivered amounted to 380,300 tons, surpassing the previous annual record set in 2008 by 43%.




Corporate Information


  • In 1977, Kerim Çelik became the first Turkish company to provide world-class service and expertise standards for the steel industry.
  • Product range: cold-rolled, hot-dip galvanized, pre-painted, electrical steel, hot-rolled, pickled and oiled material in coils, slitted coils and sheets.


Production Capacity

  • 550,000 tons total capacity:
  • 150,000 tons in Tuzla
  • 130,000 tons in Manisa
  • 270,000 tons in Bursa


Sectors Served
  • Kerim Çelik supplies the following sectors: white goods, white goods supplier industry, automotive supplier industry, construction and supplier industries, machinery and spare parts industries, radiator, lighting, locked cabinet manufacturers, heating and ventilation, gasket, poultry supplies, steel cabinet manufacturers, furniture accessory
    manufacturers, cable and relay systems and pipe profile.
Location
  • The head office is located in Tuzla, Istanbul.
  • The Production Branches are located in Tuzla, Manisa and Bursa.