Otomax

Strategic Positioning
Turkey’s leading second-hand vehicle marketing company


2007 Highlights
Rapid growth maintained as Turkey’s leading second-hand vehicle marketing company
In the beginning of 2008 partnership established with Manheim in second hand car
business





By the help of the rapid actions taken in response to the customer feedbacks, online
monthly sales at Otomax involving B2B online auction system increased by 100%
during 2007.

The ideas generated from customers; like consumers, dealers and advertisers who
have relatively different needs and perspectives, are utilized to improve the business
processes of the Otomax Magazine which paid off by 137% increase in its net income.

From the beginning of the Voice of Customer activities in 2005, more than 1,500
customer visits have been accomplished with the participation of 35% of the
employees.

Since the initiation of the VOC project, results obtained from 10 different proactive
research studies have led to the development of eight Six Sigma projects. As a result
of these proactive research studies and feedbacks received from the customers, a
43% improvement in Auction Certified Inspection complaints has obtained during
the 2006-2007 period.



2007 Operational Information












Corporate Information

Shareholders

Bussiness Area
Otomax launched its brand on the internet as Turkey’s first multi-brand second-hand
automotive platform
The company brings together buyers and sellers in a safe environment compatible with
all applicable laws and regulations.

Products and Services
Private Auctions
Appraisal and pricing services for all domestic or imported second-hand motor vehicles,
     logistics support for transportation to the special auction sessions held for vehicles,
     documentation and financial transfer services for all transactions between buyers and      selles.
Sale of vehicles of all brands
Weekly special auctions held at Otomax’ Tuzla facilities with the participation of member
     dealers from different cities.
Online auctions

Web site
A special system that brings together potential second-hand or brand new automobile
     buyers with manufacturers, authorized dealers, import and distributorship channels,
     financial institutions offering automobile loans, and automobile insurers
Otomax’ membership policy is open to manufacturers and dealers of all brands and
     categories while also standing in equal distance to all brands to which the firm offers
     a standard service package.

Magazine
The biweekly Otomax magazine publishes advertisements given by users and dealers
     in the system.
Turkey’s first second-hand automobile purchase and sale guide
One of Turkey’s largest automobile magazines in terms of circulation and ad revenues

Location
Headquarter in Tuzla, İstanbul
Otomax has a total of 560 active member dealers: 325 in İstanbul, 24 in İzmir, 36 in Bursa,
   47 in Ankara, 11 in Konya, and 117 in other provinces.